The film features a conversation between two strangers in a Grolsch bar.

 

They discuss the concept of coincidence and the notion that you know who is going to be on the phone before you answer.

 

At the end one of the strangers sends a text, which is simultaneously and "coincidentally" received on the mobile phone of the person viewing the film.

 

And the result...

 

Numerous 'How the hell did they do that?' reactions.

An email opening rate of 81.73%, a click through rate of 37.65% and a forward-to-friend rate of 70.6%

Grolsch    Digital campaign at Leith. Groundbreaking at the time.